Phase 01
Phase 01
Strategic Alignment
Turning vision into a plan of action.
We begin with a strategic, no-fluff conversation to establish a shared understanding and lay the foundation for a high-performance brand.
Overview:
Clarify goals, challenges, and project scope
Align expectations, timelines, and roles
Define success metrics and communication flow
01
01
02
02
Phase 02
Phase 02
Proposal & Roadmap
Turning vision into a plan of action.
You receive a structured proposal outlining how we'll move from insight to execution, step by step.
Overview:
Clear scope of work and deliverables
Investment structure and payment terms
Timeline with milestones and checkpoints
Phase 03
Phase 03
Formal Commitment
Mutual accountability is clearly defined.
We finalize the engagement with complete transparency and commitment from both sides.
Overview:
Signed agreement and legal terms
Initial deposit and kickoff confirmation
Roles, responsibilities, and deliverable schedule
03
03
04
04
Phase 04
Phase 04
Brand Discovery
We don't guess, we uncover.
Before designing anything, we dig deep into your brand's core to identify what makes it distinct, credible, and relevant.
Overview:
Brand values, mission, and voice
Audience needs and emotional drivers
Competitor analysis and positioning gaps
Phase 05
Phase 05
Creative Direction Mapping
Visual intention before execution.
Drawing on insights from discovery, we explore creative directions through mood boards and visual cues that align with your positioning.
Overview:
Curated moodboards reflecting tone and brand attitude
Visual style exploration (color, imagery, type inspiration)
Alignment on aesthetic direction
05
05
06
06
Phase 06
Phase 06
Brand Identity Creation
Design built on strategy, not guesswork.
We create a comprehensive identity system that reflects your positioning, connects with your audience, and scales with your business.
Overview:
Logo suite (primary, secondary, submark)
Core color palette and typography system
Supporting graphic devices and brand elements
Phase 07
Phase 07
Brand Asset Development
Your brand—ready for the real world.
We translate your identity into usable assets across platforms and media, ensuring your brand appears consistently and powerfully.
Overview:
Final logo files in all formats (AI, SVG, PNG, JPG, PDF)
Business cards, social media assets, and email signatures
Pitch decks, presentation templates, and stationery
07
07
08
08
Phase 08
Phase 08
Brand System Documentation
A brand that stays consistent—everywhere.
We create a detailed brand guide that ensures your team, vendors, and partners use the brand correctly from day one.
Overview:
Brand usage guidelines (PDF or web-based)
Logo rules, spacing, and misuse examples
Color, typography, tone, and asset usage instructions
Phase 09
Phase 09
Directional Reveal & Refinement
This is where good becomes great.
We create a detailed brand guide that ensures your team, vendors, and partners use the brand correctly from day one.
Overview:
Present branded applications across use cases
Provide rationale behind creative decisions
Refine the design and adjust based on feedback
09
09
10
10
Phase 10
Phase 10
Brand Activation & Launch
Rolling out the brand with clarity and confidence.
We help ensure your brand launches seamlessly and consistently across all internal and external channels.
Overview:
Internal brand training and onboarding
Asset rollout and activation plan
Marketing and business development alignment
Phase 11
Phase 11
Digital Execution (If Applicable)
Your digital presence is fully aligned with your brand.
If a website or digital platform is included in the scope, we design and build it with the same strategic intention and visual integrity.
Overview:
User journey mapping and content planning
Complete UI/UX design aligned with brand identity
Website development, testing, and deployment
11
11
Approach
Approach
Why This Approach Works for You
Stand Out with Total Clarity
Unclear messaging turns clients away. This process sharpens what the firm offers, who it serves, and why it matters, so the right clients recognize the value immediately.
Stand Out with Total Clarity
Unclear messaging turns clients away. This process sharpens what the firm offers, who it serves, and why it matters, so the right clients recognize the value immediately.
Build Credible Authority
Expertise means little if it's poorly presented. The brand is designed to signal credibility fast and support higher-fee work without needing constant explanation.
Build Credible Authority
Expertise means little if it's poorly presented. The brand is designed to signal credibility fast and support higher-fee work without needing constant explanation.
Connect Through Simplicity
Legal can feel cold or complex. Clear, human branding breaks that barrier, making it easier for clients to trust and take action.
Connect Through Simplicity
Legal can feel cold or complex. Clear, human branding breaks that barrier, making it easier for clients to trust and take action.
Let's Collaborate
Let's Collaborate
Ready to Transform Your Practice
Partner with me to elevate your business through purposeful design.
Let's Collaborate
Ready to Transform Your Practice
Partner with me to elevate your business through purposeful design.
Let's Collaborate
Ready to Transform Your Practice
Partner with me to elevate your business through purposeful design.
Approach
Approach
Why This Approach Works for You
Differentiate with Clarity
We craft a clear, standout brand so clients instantly understand what makes your firm different and why it matters.
Differentiate with Clarity
We craft a clear, standout brand so clients instantly understand what makes your firm different and why it matters.
Build Credible Authority
Your expertise becomes visible and persuasive, building trust that turns interest into action.
Build Credible Authority
Your expertise becomes visible and persuasive, building trust that turns interest into action.
Connect Through Simplicity
We make legal services feel accessible and human, creating an emotional connection that attracts committed, high-value clients.
Connect Through Simplicity
We make legal services feel accessible and human, creating an emotional connection that attracts committed, high-value clients.
01
01
Strategic Alignment
Where clarity and momentum begin.
We begin with a strategic, no-fluff conversation to establish a shared understanding and lay the foundation for a high-performance brand.
Phase 01
Phase 01
Overview:
Clarify goals, challenges, and project scope
Align expectations, timelines, and roles
Define success metrics and communication flow
02
02
Proposal & Roadmap
Turning vision into a plan of action.
You receive a structured proposal outlining how we'll move from insight to execution, step by step.
Phase 02
Phase 02
Overview:
Clear scope of work and deliverables
Investment structure and payment terms
Timeline with milestones and checkpoints
03
03
Formal Commitment
Mutual accountability is clearly defined.
We finalize the engagement with complete transparency and commitment from both sides.
Phase 03
Phase 03
Overview:
Signed agreement and legal terms
Initial deposit and kickoff confirmation
Roles, responsibilities, and deliverable schedule
04
04
Brand Discovery
We don't guess, we uncover.
Before designing anything, we dig deep into your brand's core to identify what makes it distinct, credible, and relevant.
Phase 04
Phase 04
Overview:
Brand values, mission, and voice
Audience needs and emotional drivers
Competitor analysis and positioning gaps
05
05
Creative Direction Mapping
Visual intention before execution.
Drawing on insights from discovery, we explore creative directions through mood boards and visual cues that align with your positioning.
Phase 05
Phase 05
Overview:
Curated moodboards reflecting tone and brand attitude
Visual style exploration (color, imagery, type inspiration)
Alignment on aesthetic direction
06
06
Brand Identity Creation
Design built on strategy, not guesswork.
We create a comprehensive identity system that reflects your positioning, connects with your audience, and scales with your business.
Phase 06
Phase 06
Overview:
Logo suite (primary, secondary, submark)
Core color palette and typography system
Supporting graphic devices and brand elements
07
07
Brand Asset Development
Your brand—ready for the real world.
We translate your identity into usable assets across platforms and media, ensuring your brand appears consistently and powerfully.
Phase 07
Phase 07
Overview:
Final logo files in all formats (AI, SVG, PNG, JPG, PDF)
Business cards, social media assets, and email signatures
Pitch decks, presentation templates, and stationery
08
08
Brand System Documentation
A brand that stays consistent—everywhere.
We create a detailed brand guide that ensures your team, vendors, and partners use the brand correctly from day one.
Phase 08
Phase 08
Overview:
Brand usage guidelines (PDF or web-based)
Logo rules, spacing, and misuse examples
Color, typography, tone, and asset usage instructions
09
09
Directional Reveal & Refinement
This is where good becomes great.
We present your brand in action through mockups and real-world context. We then refine our approach based on strategic feedback.
Phase 09
Phase 09
Overview:
Present branded applications across use cases
Provide rationale behind creative decisions
Refine the design and adjust based on feedback
10
10
Brand Activation & Launch
Rolling out the brand with clarity and confidence.
We help ensure your brand launches seamlessly and consistently across all internal and external channels.
Phase 10
Phase 10
Overview:
Internal brand training and onboarding
Asset rollout and activation plan
Marketing and business development alignment
11
11
Digital Execution (If Applicable)
Your digital presence is fully aligned with your brand.
If a website or digital platform is included in the scope, we design and build it with the same strategic intention and visual integrity.
Phase 11
Phase 11
Overview:
User journey mapping and content planning
Complete UI/UX design aligned with brand identity
Website development, testing, and deployment
Let's Collaborate
Let's Collaborate
Ready to Transform Your Practice
Partner with me to elevate your business through purposeful design.